Women of the World: When Fashion Becomes a Tool for Identity and Empowerment

On March 8th, we celebrate International Women’s Rights Day, an opportunity to highlight the struggles, victories, and contributions of women around the world. At Coo-Mon Accessories and Cultures, we believe that fashion is not just about style; it is a powerful means of self-expression and cultural celebration.

Fashion: A Universal Language for Identity

Women have long used clothing and accessories as a tool for personal and cultural expression. Through patterns, colors, and materials, each piece tells a story. In many communities, wearing traditional fabrics or symbolic accessories is a strong statement that celebrates heritage and reinforces identity.

Accessories that tell a story

Cultural accessories are not mere ornaments; they carry traditions, heritage, and powerful messages.

For example:
•    African wax prints, which convey stories through vibrant patterns, colours and names.
•    Berber jewelry, symbols of belonging and generational transmission.
•    The Indian sari, which, depending on its color and fabric, can represent a woman's marital status or an important stage in her life.
By choosing to wear these elements, women affirm not only their cultural heritage but also their individuality and pride.

Fashion as a Tool of Resistance and Empowerment

Throughout history, women have used fashion to challenge norms and assert their freedom:
•    Frida Kahlo, who proudly wore traditional Mexican attire to affirm her identity and independence.

Nickolas Muray/Frida Kahlo on White Bench, New York (2nd Edition), 1939/Throckmorton Fine Art

•    Angela Davis, whose afro became a symbol of the civil rights movement and Black pride.

Photo: Sophie Bassouls/Sygma via Getty Images

•    Chimamanda Ngozi Adichie, who blends literature and fashion to discuss feminism and African identity.

Photo: Where the Imagination Matters” – Chimamanda Ngozi Adichie

Even today, choosing clothing and accessories that reflect one’s history, values, and culture is a powerful act of self-affirmation.

Celebrating Women and Their Diversity with Coo-Mon

At Coo-Mon, we believe that every woman deserves to wear her culture with pride. Our accessories are designed to honor cultural heritage while adapting to modern styles. Wearing a Coo-Mon accessory means celebrating diversity, honoring one’s roots, and embracing individuality.